Project Summit SFU
Main Role:
Photographer, Graphic Designer, VolunteerProject Timeline:
July 24th, 2024 – PresentTools:
Photoshop
Lightroom
Google Drive
Purpose
Objective
Project Summit SFU’s aim is to help promote and build an inclusive community for students enrolled at SFU. The primary focus is establishing an accessible means for SFU students and other community members to partake in the introductory of rock climbing. Events such as “The Project,” a beginner-focused outdoor event that promotes easy access, collaboration, and introductory to the sport, enables for Project Summit SFU’s mission as an organization.
Problem
Since its opening in 2017, the SFU climbing wall has been a modern facility offering a range of programs from introductory courses and youth programs to competitive training and Provincial competitions related to sport and trad climbing, playing a significant role in the SFU community.During the winter break of 2023/2024, SFU Student Services announced their decision to indefinitely close the SFU climbing wall starting in the Spring 2024 semester. On January 11th, 2024, no public statement has been issued regarding the closure, nor has there been any opportunity for SFU students to express their input.
The closure has shocked the community, leaving a significant void in SFU recreation that other facilities or activities cannot fill. The climbing wall community is known for being friendly and tightly-knit, and its loss has deeply affected many students and volunteers. Beyond recreation, the wall has fostered a sense of belonging and camaraderie among its users.
On a personal level, many students, including those who chose SFU partly because of the climbing wall, are frustrated by the lack of support from SFU Athletics and Recreation and SFU Student Services. The closure impacts both physical and mental health, undermining a sport that is accessible to everyone and enjoyed throughout their lives. The community is urging SFU Student Services and SFU Athletics and Recreation to reconsider their decision and work towards reopening the wall as soon as possible. A petition has been initiated to gather support and voice the community's concerns, emphasizing the vital role the climbing wall plays in the university's recreational offerings.
Petition
Solution
As the SFU climbing wall is currently under temporary closure and while leveraging the existing resources and community within SFU, since March 2024, Project Summit SFU has been the current dynamic rock climbing sports club that has been the alternative solution to foster the pre-existing climbing community and embark on introducing it to the surrounding communities around SFU.Key Projects and Events
The Project
Objectives
- Introduce beginners to climbing: Provide a welcoming environment with beginner-friendly routes and experienced guides.
- Ensure safety: Prioritize participant safety through comprehensive instructions and provision of necessary gear.
- Foster community: Encourage connections among climbers to build a supportive and engaging community.
- Promote personal growth: Help participants gain confidence and improve their climbing skills while enjoying the natural surroundings.
The Project receives overwhelmingly positive feedback from participants, who highlight the supportive environment, clear instructions, and sense of community. Many beginners report strong community bonds among new climbers, building new connections, and generates increased interest in future events. Key factors contributing to its success include personalized guidance, a strong focus on connection, and continuous improvement based on participant feedback.
Chalk n’ Chat
"Chalk n’ Chat" is a new series of indoor climbing events taking place throughout the year. Each event is designed to create a fun, inclusive environment where climbers of all skill levels can connect, challenge themselves, and enjoy the sport of climbing. The events are held at Hive PoCo and feature engaging activities, snacks, and prizes. In collaboration with the Hive gyms,
a discounted drop-in fee of $10 + tax is provided for students to encourage participation.The events focus on promoting community engagement, creating a welcoming and enjoyable atmosphere, and enhancing the climbing experience for everyone. Detailed planning and marketing strategies ensure safety and a positive participant experience. The event execution involves encouraging climbers to participate in various challenges, offering snacks, conducting competitions, and facilitating social interactions to build connections among climbers.
"Chalk n’ Chat" receives overwhelmingly positive feedback from participants, who appreciate the supportive environment, engaging activities, and sense of community. Climbers of all levels enjoy the event and feel welcomed and included. The discounted rates for students help boost participation and inclusivity. Key factors contributing to its success include detailed planning, effective marketing, and the creation of a fun, inclusive atmosphere. The event successfully fosters a strong sense of community and increases interest in future events.
Photography
Responsibilities
As the main photographer, the objective was to capture authentic and genuine interactions within participants, while being involved cultivating and curating action shots. The photographer is responsible with responsible for attending all major club events. Majority of these photographs are captured in 35mm film formats from Kodak and Ilford that emphasizes raw, authentic, intimate, and impactful imagery.Producing high-quality photos, and editing and organizing the images when needed for use on social media platforms like Instagram. This role requires a keen eye for detail, creativity, and strong technical skills in photography and photo editing software.
Challenges
The main challenges faced by the photographer include managing time effectively to attend events and continuously improving their photography skills that is displayed from each event. Additionally, the photographer must work closely with other club members to ensure the photos align with the club's goals and values.Impact
The photographer's contributions significantly enhance the club's visual presence, attracting new members and increasing engagement. High-quality photos capture the essence of events and create lasting memories for club members and event participants. Furthermore, the photographer develops valuable skills in communication, teamwork, and project management, which are beneficial for their future career.Marketing Materials
As one of the graphic designers contracted by Project Summit SFU, the objective is to explore the strategic approach to crafting visually compelling and engaging marketing materials that effectively promote climbing events and community initiatives. This is achieved by strong team collaboration and iterative revision based on ideations.
Key Areas of Focus
- Target Audience Analysis: Identifying the demographics and interests of potential participants to tailor messaging.
- Visual Storytelling: Using dynamic imagery, typography, and layout design to capture attention and convey brand identity.
- Instagram Ads Strategy: Optimizing ad placement, captions, and engagement techniques for maximum reach.
- Poster Design Principles: Balancing aesthetics and readability to ensure posters are eye-catching and informative.
- Cross-Platform Consistency: Ensuring brand messaging remains cohesive across digital and physical materials.