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Wallace Mercantile Shop


A Vancouver-based premium menswear retailer dedicated to craftsmanship, material integrity, and timeless design. The shop curates garments and objects from global makers who prioritize quality, process, and thoughtful construction.


Wallace Mercantile Shop x Estudio Niksen Pop-Up Event in Vancouver, Canada.
  

Main Roles:

Sales Associate & Assistant Creative Director

Project Timeline:

October 2025 — Present

Tools:

Shopify
Miro
Shipstation
Gorgias
 Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Fujifilm X100V
RICOH GR III Purpose

Objective

Wallace Mercantile Shop exists to champion craftsmanship, material integrity, and the quiet power of considered design. The shop serves as a curated space where garments, objects, and global makers are brought into dialogue, offering a refined perspective on contemporary style rooted in longevity and intention. Our objective is to cultivate an elevated retail experience that goes beyond commerce—one that inspires connection, encourages thoughtful consumption, and frames clothing as a cultural and tactile narrative. Through editorial curation, visual storytelling, and a commitment to quality, Wallace aims to shape a timeless, design‑driven point of view within the fashion community.

Problem

Wallace had a strong curatorial foundation but lacked a unified creative system that could translate its in‑store sensibility into a consistent digital and editorial presence. The brand needed a visual language that could:

  • Communicate its values with clarity and restraint
  • Elevate the customer experience across all platforms (Meta Ads, email)
  • Highlight the craftsmanship and stories behind each maker
  • Strengthen its position within Vancouver’s fashion community

The challenge was to create a creative direction that felt timeless, tactile, and emotionally resonant—without compromising the shop’s understated, quiet‑luxury ethos.

Approach

My approach centered on building a visual and narrative framework rooted in materiality, silhouette, and intentional design. This included:
1. Editorial DirectionDeveloping seasonal concepts and visual narratives that highlight texture, craftsmanship, and the cultural context of each collection. The tone is minimal, poetic, and grounded in the tactile world of well‑made garments.
2. Photography & StylingCreating imagery that balances documentary clarity with editorial refinement. Focus on natural light, honest materials, and compositions that allow garments to breathe. Styling emphasizes ease, proportion, and the emotional experience of dressing.
3. Digital ExperienceRefining the brand’s online presence through cohesive content strategy, updated visual guidelines, and a more intentional approach to product storytelling. The goal is to translate the in‑store experience—calm, curated, intimate—into a digital environment.
4. Retail & Environmental TouchpointsSupporting in‑store visual direction through layout adjustments, product vignettes, and seasonal merchandising that reinforce the brand’s narrative and aesthetic.
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